Five Rivers brand comes from the trusted house of Punjab Agro, a Punjab Government Undertaking. Punjab Agro's mission is to add value to the horticultural crops of Punjab and provide the farmers with an opportunity to sell their produce at competitive rates.
We built Five Rivers on the foundation of how food should be: Organic. With a mission of helping our farmers grow organic and customers trace back what they consume, we have built a complete traceable organic ecosystem.
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Our partnership with our farmers starts even before the seeds are sown - from soil analysis, farm preparation, and through the process of farming, educating and enabling the farmer to get the best yield from the crop and enhancing the soil health, creating a sustainable farming ecosystem. All of our farmers are organic certified and traceable.
To be a globally recognized agri export organization that is led by sustainability, diversification technology and innovation to provide market linkage as well as promote agri business for enhancing the economic profile of Punjab Farmers.
Enhancing economic return to the farmer through better farm connect
Undertake product and process innovation for constant consumer delight
Promoting best practices in organic farming to sustain the environment
Develop organizational culture to induce integrity across the value chain
Farmer registration is carried out preferably in cluster form; we conduct awareness camps, provide training guidance and technical support, conduct soil testing, provide biofertilizers, and constantly monitor for compliance to organic certifications.
The significant challenge for marketing organic food products is the inculcation of a sense of assurance to the consumer. The organic traceability system will monitor production, harvest and, helps to adhere to export compliance and build trust between consumer and farmer.
We store organic produce in specialized structures – cocoons, free from chemicals, explicitly imported to preserve and protect food. The produce gets tested for being pesticide-free from NABL-accredited labs.
The organic produce is processed at our certified organic units, retaining the organic status.
Punjab Agro supports farmers to build more reliable market linkages for their organic produce. From planning and organizing to handling organic produce, everything is done so that it satisfies farmers, intermediaries, and consumers.
We process and pack them with utmost hygiene. Then, they are sold through different marketing channels.
Explore the impact that Five Rivers is having on Organic Farmers in Punjab.
